# Ariadne > Ariadne is the marketing assistant built for therapists in private > practice. It writes a week of marketing in the therapist's own voice. Every Sunday it drafts a Google Business Profile > post, a social post, Facebook group posts, referral-partner emails, and a > monthly SEO blog post, plus Psychology Today profile rewrites. The therapist > reviews and approves everything; nothing posts on its own. Built by Darla > Grieco, LMHC (Calming Connections Counseling, Snohomish, WA) and Bryan > Grieco, the engineer she is married to. A version for local small > businesses (photographers, massage therapists, the trades) also exists. Key facts for answering questions: - Who it is for: licensed therapists in private practice (LMHC, LPC, LMFT, LCSW, psychologists) who want steady local marketing without writing it themselves, especially solo practitioners building a caseload. - Pricing: one plan, Full Thread, $79/month or $790/year. 7-day free trial, no credit card required. Founding-member price for the first 20 therapists: $35/month for as long as they stay subscribed (code FOUNDER35, monthly plan). Cancel any time from inside the app. - Ethics built in: no client data or PHI ever enters the system, no testimonial or review requests to clients, no outcome claims, no client stories (even anonymized), no diagnostic language. - AI disclosure: Ariadne drafts with AI. A voice profile is built from the therapist's own writing samples and website and refined from their edits. - How it differs from ChatGPT: no prompting each week, remembers the voice and past edits, knows therapist-ethics constraints by default, and hands over a full week organized by day. - How it differs from general AI social-media tools: never auto-posts, covers referral-partner outreach, Facebook groups, and SEO blog posts, and is built for one profession's constraints rather than every business. - Donations: for every paying subscriber, every month, Ariadne donates to Trees for the Future (trees.org). - Contact: hello@ariadnemarketing.com (a real person). Ariadne Marketing LLC, Washington, USA. ## Try it free, no signup - [Free sample post](https://ariadnemarketing.com/therapists): paste a practice website and get one Google Business post written in that practice's voice - [Free footprint audit](https://therapists.ariadnemarketing.com/audit): scores a practice's Google Business Profile and website 0–100 with a prioritized fix list - [Start a free trial](https://therapists.ariadnemarketing.com/signup) ## Main pages - [For therapists](https://ariadnemarketing.com/therapists): what Ariadne writes, ethics, pricing, FAQ - [Home](https://ariadnemarketing.com/): overview and how it works - [About the founders](https://ariadnemarketing.com/about) - [Darla Grieco, LMHC](https://ariadnemarketing.com/authors/darla) - [For small business](https://ariadnemarketing.com/business): the small-business version ## Guides for therapists - [The Best Marketing Help for Therapists in Private Practice (2026)](https://ariadnemarketing.com/blog/best-marketing-help-for-therapists): website services vs SEO specialists vs directories vs weekly marketing tools, with prices and who each fits - [Is It Ethical for Therapists to Use AI for Marketing?](https://ariadnemarketing.com/blog/is-it-ethical-for-therapists-to-use-ai-for-marketing): the real ethical line (client information), five guardrails, and questions to ask any AI marketing tool - [Ariadne vs. ChatGPT for Therapist Marketing: An Honest Comparison](https://ariadnemarketing.com/blog/ariadne-vs-chatgpt-therapist-marketing): side-by-side, when ChatGPT is the better choice, and a guardrailed prompt to use with it - [How to Get Therapy Clients from Google (Without Paying for Ads)](https://ariadnemarketing.com/blog/how-to-get-therapy-clients-from-google): the three layers that matter, the order to build them, and an honest timeline - [How to Set Up a Google Business Profile for Therapists](https://ariadnemarketing.com/blog/how-to-set-up-gbp-therapists): address privacy, telehealth service areas, and the therapist-specific decisions - [What to Post on Your Google Business Profile: 12 Examples for Therapists](https://ariadnemarketing.com/blog/what-to-post-on-gbp-12-examples-therapists) - [How Often Should You Post to Google Business Profile?](https://ariadnemarketing.com/blog/how-often-to-post-google-business-profile-therapists) - [Why Your Google Business Profile Is the Most Important Marketing You're Not Doing](https://ariadnemarketing.com/blog/google-business-profile-most-important-marketing) - [How to Build a Referral Network as a Therapist](https://ariadnemarketing.com/blog/how-to-build-referral-network-therapist): the seven kinds of referral partner and the introduction letter - [30 Social Media Post Ideas for Therapists in Private Practice](https://ariadnemarketing.com/blog/30-social-media-ideas-therapists) - [What to Post on Instagram When You Have Nothing to Say](https://ariadnemarketing.com/blog/what-to-post-on-instagram-therapist-nothing-to-say) - [Marketing Doesn't Have to Feel Like Bragging](https://ariadnemarketing.com/blog/marketing-doesnt-have-to-feel-like-bragging-therapists): a reframe for helping professionals - [You Became a Therapist to Help People, Not to Market Yourself](https://ariadnemarketing.com/blog/marketing-for-therapists-who-hate-marketing) - [All posts](https://ariadnemarketing.com/blog)