We give you the thread.
Built for the therapists, small-business owners, photographers, and tradespeople who'd rather be doing the work than writing captions.
In Greek myth, Ariadne gave Theseus a thread of red silk to find his way through the labyrinth, and his way back out. You started a practice or a business to do the work you care about, not to wrestle with Google's algorithm or figure out which Facebook group allows promo posts on Mondays. Every Sunday, we lay the thread. All you do is follow it.
A peek at what we write
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Spring is a great time to focus on your marketing! At Ariadne, we offer compassionate marketing services to help solo practitioners reach their goals. Sign up today and let us transform your practice!
In your voice
Something I hear from solo therapists every week: "I know I should be posting, but I do not know what to say that doesn't sound like an ad." Same from photographers about Instagram, same from massage therapists about Facebook groups. Ariadne writes your week in your voice. You edit, you post, you get back to the work.
Or run a free 30-second footprint audit first. No signup. We check your Google Business Profile and website, and tell you exactly what to fix.
7-day free trial · no credit card · $79/mo after · cancel any time
Choose your practice
Ariadne is the platform Darla and Bryan built. We have a dedicated version for therapists because Darla is one. For everyone else, the unified small-business vertical tunes to your profession when you sign up.
Built for therapists in private practice
Google Business posts, social, referral emails to physicians and psychiatrists, SEO blog posts, and a Psychology Today profile. Designed so PHI never enters the system, all in your voice.
Explore for therapists →Photographers · massage · trades · retail · wellness · consultants · and more
Pick your business type at signup and we tune every piece of content to your profession: the ethics, the ideal customer, the referral network, the tone. Can't find your business in the list? Pick "Other," describe it, and we do our best.
Explore for small business →What makes Ariadne different
We analyze your writing samples and your website to build a voice profile that's entirely yours. Every piece of content Ariadne writes sounds like you (warmth, rhythm, vocabulary), not a generic marketing bot.
Your week of marketing is laid by Monday morning. Google Business post, social content, referral emails, monthly blog. Copy, paste, done. You never stare at a blank caption at midnight again.
No auto-posting. No surprise emails to your referral partners. No content going to your audience without your sign-off. Ariadne generates; you decide what goes out, and what never does.
New this month
A few pieces of the platform that just landed. The last one is free, no signup required.
Most practices serve more than one audience. Define each one (clients, supervision applicants, office sublet prospects, referral partners), then pick which audience a batch is for when you generate. Same voice, different reader.
Need a campaign right now, on a specific topic? "Office sublet available," "spring tune-up," "supervision openings." Type the topic, pick the audience, choose channels, generate. Done in 30 seconds.
Your week laid out by day, not by channel. Expand, save, or regenerate any piece in place. The calendar even labels which group voice it used so two posts to the same group never sound the same.
For small business, photographers, massage, trades, and the rest of the small-business side: voice-tuned emails to the customers most likely to leave a great Google review. Included in Full Thread. Therapists are excluded by design.
Every piece you save lands in a searchable archive, tagged by audience, filterable by topic. Repost a winning blog six months later. Build a swipe file across years. Your best content compounds.
30 seconds. We check your Google Business Profile and your website, then hand you a 0–100 score and a prioritized list of fixes. No upsell to see them.
Run the audit →How it works
A 7-step onboarding learns your specialty, your ideal client, and (most importantly) your voice. Paste a few writing samples and share your website. We weave a voice profile that's entirely yours.
Every Sunday evening, your thread for the week is laid. One notification. Google Business post, social content, blog draft, referral outreach, all in your voice, waiting for your sign-off. Nothing goes out without your blessing.
The labyrinth was never about getting lost. It was about finding what's at the center. Google finds you. Referral partners think of you first. New clients trust you before they call. Your caseload fills, and you never thought about marketing once.
AI and the planet
Ariadne uses AI to write your content in your voice. We're honest about the trade. A typical month (about 20 pieces) uses roughly 0.16 kWh: about the same as streaming one Netflix episode. AI inference is lightweight by nature; the energy headlines are about training large models, not running them.
Still, we do more than the minimum. For every paid subscriber, every month, we plant one tree through Trees for the Future, a nonprofit training farmers across East Africa in sustainable agroforestry. Your subscription doesn't just grow your practice. It grows something real.
We'll publish an annual transparency report: trees planted, total energy estimates, environmental commitments going forward.
From the blog
A practical, no-ads playbook for therapists who want to get found on Google. The three layers that matter, the order to build them, and the honest timeline. Includes pointers to deeper walkthroughs of each piece.
Thirty adaptable social media post ideas for therapists, organized by type. Educational, reflective, practice updates, modality explanations, and gentle reframes. Each one is post-able in three minutes once you have the structure.
A practical guide to building a therapist referral network without the salesy parts. The seven categories of referral partner, the introduction letter that gets read, and the honest 2-5 year timeline.
Your caseload. Your clients. Your craft. Pick your path and get the thread.
Not ready to pick? Run the free audit first.