The red thread · built for therapists in private practice

When marketing feels likea labyrinth.

Marketing automation for therapists in private practice.

We give you the thread.

In Greek myth, Ariadne gave Theseus a thread of red silk to find his way through the labyrinth — and his way back out. You became a therapist to help people, not to navigate Google algorithms or remember which Facebook group allows promo posts on Mondays. Every Sunday, we lay the thread. All you do is follow it.

HIPAA-safe content, every time
Nothing posts without your approval
Sounds like you — not a template
No client data, ever

Your voice. Your clients. Your thread.

During onboarding, Ariadne reads your writing samples and your website — then builds a voice profile that is entirely yours. Every piece of content it writes after that could have come from you. Not a template. Not a chatbot answer. Something a prospective client reads and thinks, "This person gets it." Five content channels, every week, sounding exactly like you spent hours on each one.

Google Business Posts

Google Business is the single highest-leverage thing a therapist can do for local SEO — and almost nobody does it. We generate a ready-to-post "What's New" update every week. One click to open your profile, one paste to publish. Auto-publishing is coming soon.

Coming soon: auto-publish

Facebook Group Posts

Pre-written, copy-ready posts for the specific local Facebook groups your ideal clients are in. We know each group's rules, posting days, and tone. Tap to copy. Paste. Done in 60 seconds.

Ready to paste

Referral Network

Every therapist has a mental list of doctors, counselors, and providers they've been meaning to stay in touch with. We turn that list into a living contact network — with relationship stages, outreach reminders, and a personalized email drafted in your voice for each one. Can't think of who to add? Search "doula in Woodinville" and we'll pull local providers from Google. One click opens your email client, pre-filled and ready to send.

Your personal CRM

Social Content

One original Instagram or Facebook post per week, written in your voice, specific to your specialty. Not generic "self-care Sunday" stock quotes. Real content your ideal client stops scrolling for.

Weekly

Monthly Blog Post

A full SEO blog post every month — written in your voice, optimized for local search, specific to your specialty and ideal client. Paste it into your website and watch long-tail organic traffic build over time. Includes a meta description, keyword tags, and a ready-to-publish hero image generated for you — so all you do is copy and paste.

Monthly · SEO-ready · AI images

Psychology Today Profile

Psychology Today is where most clients look before they call. Ariadne writes all four required profile sections — About, My Approach, My Focus, and Why I Chose This Profession — in your voice. Copy and paste directly into your PT editor. Takes 20 seconds. Your profile finally sounds like the therapist you actually are.

Write once · update any time

Follow your thread in one afternoon

1

Spin your thread

A 7-step onboarding learns your specialty, location, and — most importantly — your voice. Paste a few writing samples and share your website. We analyze both to weave a voice profile that is entirely yours.

2

Follow it each Sunday

Every Sunday evening, your thread for the week is laid. One notification. Your Google Business post, social content, blog draft, referral outreach — all written in your voice, waiting for your sign-off. Nothing goes out without your blessing.

3

Find the center

The labyrinth was never about getting lost. It was about finding what's at the center. Google finds you. Referral partners think of you first. New clients trust you before they call. Your caseload fills — and you never thought about marketing once.

This is what Ariadne actually writes

Specific to your specialty, your location, and the way you write. See the quality before you sign up for anything.

◆ The quality difference

Not generic. Not robotic. Actually you.

Generic AI output
T
Therapy Wellness CenterGoogle Business · What's New

Spring is a wonderful time to focus on your mental health! 🌸✨ At our practice, we offer compassionate therapy services to help you navigate life's challenges. Whether you're dealing with anxiety, depression, or stress, our experienced therapists are here for you on your healing journey. 💙 Call today to schedule a free consultation!

#mentalhealth #therapy #anxiety #selfcare #healing #therapist #wellness #mindfulness

Sounds like every therapist's page. Google can't differentiate it. Clients don't connect with it.

vs
Written by Ariadne, in your voice
S
Sarah Mitchell, LCSW · Redmond, WAGoogle Business · What's New

Something I hear often in a first session: "I know what my anxiety is doing — but knowing doesn't stop it." That gap between understanding and relief is real. It's also where we do the most interesting work together.

If you've been managing anxiety by thinking harder about it, we might try something different. I have two openings this month for anxiety-focused therapy in Redmond. Reach out if this resonates.

287 chars✓ Within limit

Specific location. Real voice. Speaks to the client's inner monologue. No hashtag soup.

◆ Your voice, learned

We read how you write. Then we write like you.

✦ Voice profile · Sarah Mitchell, LCSW

"You write like someone who has sat across from a lot of people. Direct but never clinical. You trust your reader to hold complexity — you don't explain it away."

WarmMeasuredGroundedNon-pathologizingInviting without pushing
Tone
CasualPolished
Warmth
MeasuredWarm
Directness
GentleDirect
Jargon
Plain EnglishClinical

↑ Derived from your website copy and 3 writing samples. Adjust any time.

◆ The referral network

Every provider you've been meaning to email — drafted and ready to send.

P

Dr. Patricia Wells

Pediatrician · Redmond Pediatric Group

Growing
Last contact: 34 days ago● Due for outreach

✦ Draft ready in your voice →

◆ Sunday night

Open your phone. Everything's written. You didn't lift a finger.

Your thread for the week, ready to follow.✓ 5 pieces ready
Google Business PostCopy

"Something I hear often in a first session: 'I know what my anxiety is doing — but knowing doesn't stop it.'"

287 chars · ready to paste into GBP
Social PostCopy

"The hardest thing about anxiety isn't the feeling. It's the way it convinces you the feeling is the truth."

Facebook Group PostCopy

Community Therapists of Seattle · Scheduled for Thursday

Monthly Blog PostRead full →

"When Knowing Isn't Enough: The Gap Between Anxiety Awareness and Relief"

1,240 words · SEO-optimized · meta description included

◆ The actual routine

Open the app. Copy. Paste. Done. Under 10 minutes total.

1

Sunday night — it's all there

Ariadne generates your full thread while you sleep. Open the app and everything's written.

2

Read it over

It sounds like you. Edit a word if you want. Or don't — most therapists post it as-is.

3

Copy → paste into the app

Google Business, Instagram, your Facebook groups. 90 seconds each. No login juggling — just copy, open the app, paste.

4

Mark done. Close the app.

Back to clients. See you next Sunday.

Ariadne never posts on your behalf. Every piece requires your eyes before it goes anywhere.

The math is simple

"Stop paying for clicks.
Start filling your calendar."

Marketing agencies charge $2,000 a month and take weeks to onboard. We automated what they do — so you can get the same results for less than the cost of a single intake session, and spend zero hours doing it yourself.

$2,000per monthMarketing agency retainer
  • 6–8 week onboarding
  • Generic content strategy
  • Monthly check-in calls
  • You still do the posting
vs
$49per monthAriadne Canopy
  • Set up in one afternoon
  • Written in your voice
  • Ready every Sunday night
  • HIPAA-safe, every piece
HIPAA-safe content, every timeNo client data, no DM requests, no compliance risk. Every piece we write follows HIPAA communication guidelines — built-in, not bolted on.
Built by a therapist, for therapistsAriadne was built with a practicing therapist as the first user and the product's north star. Every feature exists because she needed it.
Nothing posts without your blessingWe generate, you approve. Nothing goes to Google, Instagram, or any group until you copy and post it yourself. You stay in full control.

Less than one session.
More growth than an agency.

Seedling
Free tier — every Old Growth feature, 7 days
Free
7 days free · no card required
  • Everything in Old Growth — free for 7 days
  • Full week of AI-generated content
  • Voice profile built from your writing + website
  • Google Business post, social, blog, referral email
  • AI-generated hero image for your blog post
  • No credit card. No commitment.
Start free — no card needed

Every feature unlocked. See exactly what you're getting before you spend a dollar.

Old Growth
For practices ready to go fully hands-off
$99/mo
per month · cancel any time
  • Everything in Canopy
  • AI-generated hero image for every blog post
  • Google Business auto-publishing (early access)
  • Unlimited referral contacts with relationship tracking
  • Psychology Today & GoodTherapy profile copy
  • Quarterly directory refresh suggestions
Get Old Growth

First in line when auto-publishing ships.

Everything you're wondering before you sign up

"
"I kept starting and stopping with social media for two years. I'd post for a week, get busy with clients, disappear for months. Having something that just lays the thread every week — I don't have to find my way through anymore. Ariadne just handles it. My Google ranking actually moved."
S
Sarah M., LCSWAnxiety & trauma specialist · Seattle, WA

The labyrinth has
a way out.

Your first 7 days are completely free — all five content types written in your voice, full voice profile built from your writing samples, every feature unlocked. No credit card. No commitment. Cancel before day 8 and you owe nothing. Most therapists know within the first read whether it sounds like them.

✓ Google Business post, social, blog, referral, PT profile✓ Voice profile built in 2–3 minutes✓ No credit card required