The red thread, for small business

Marketing written for your profession.

Pick yours, we tune everything to it.

Google Business posts, social, referrals, and SEO blogs, written in your voice and ready by Sunday night. You approve. Nothing ships on its own.

You did not start a business to spend weekends on Instagram captions. Every Sunday, Ariadne lays a full week of content in your voice: Google Business posts, social, referral outreach, and a monthly blog. You copy, paste, approve. That's it. A dedicated version for therapists lives at ariadnemarketing.com/therapists; everyone else starts here.

A peek at what we write

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Now booking 2026 weddings! ✨ Capture your special day with our award-winning photography. Limited spots available, don't miss out on making memories that last a lifetime! #weddingphotographer #portlandweddings #loveisintheair

In your voice

Something most couples say within ten minutes of their engagement session: "We're so awkward in front of a camera." You're not. You just don't know that yet. My job is the hour it takes you to forget the camera is there, so the photos look like the two of you actually like each other. Two 2026 dates still open.

Here's what we would write for a wedding photographer in Portland. Your version sounds like you, in your profession, for your clients.

Or run a free 30-second footprint audit first. No signup. We tell you exactly what your Google Business and website are missing for local search.

What makes Ariadne different

Not another app to log into. A week of marketing, already written.

Your voice. Not a template.

Onboarding analyzes your writing samples and your website to build a voice profile that is entirely yours. Every piece sounds like you (warmth, rhythm, vocabulary): the way you talk to a customer at the counter, not the way an agency imagines a "small business" sounds.

Every Sunday, ready to paste.

Your week of marketing is laid by Monday morning. Google Business post, social content, referral emails, monthly blog. Copy, paste, done. You never stare at a blank caption at midnight again.

You approve every word.

No auto-posting. No surprise emails to your referral partners. No content going to your audience without your sign-off. We generate; you decide what goes out, and what never does.

Who it's for

Ariadne speaks your profession.

Pick your business type during onboarding. Ariadne tunes every piece of content to the way your profession actually talks, the customers you actually serve, and the rules your industry actually has.

Something else? Pick "Other" during onboarding and describe your business. We do our best.

Pricing

One plan, every feature. Cancel any time.

7-day free trial of the whole platform · No credit card · Cancel any time during trial with no charge
Full Thread
Every channel, every audience, every Sunday.
$79/mo
billed monthly · cancel any time
  • Weekly Google Business post
  • Weekly social content for Instagram + Facebook
  • Weekly Facebook group posts with per-group voice variation
  • Monthly SEO blog post with meta + tags + AI hero image
  • Referral network CRM with AI-drafted outreach + provider discovery
  • Review request emails, drafted in your voice
  • Multiple audiences + topic-driven batches for one-off campaigns
  • Day-organized calendar view + searchable content library
  • Directory Bio builder for your profession
  • Full approval workflow, nothing posts without you
Start your free week →

One tree planted per paid subscriber per month via Trees for the Future.

Recently shipped

More pieces of the puzzle, recently shipped.

All included in Full Thread, all unlocked during your free week.

Multiple audiences

Most local businesses serve more than one audience. Define them (customers, referral partners, vendors, sublet prospects, even other contractors), then pick which audience a batch is for when you generate. Same voice. Different reader.

Topic-driven batches

Need a campaign right now, on a specific topic? "Spring tune-up special," "post-storm gutter checks," "new fall wedding dates." Type the topic, pick the audience, choose the channels (GBP, social, FB groups, referral email), generate. Done in 30 seconds.

Review request emails

The single biggest local-SEO move for trades, photographers, massage, and small business is more Google reviews. Ariadne now drafts the ask in your voice and sends it for you, one customer at a time, with full approval before each send. Your trial includes 5 sends so you can see how they read.

Day-organized calendar view

Your week of content laid out by day, not by channel. Click any piece to expand, save, or regenerate it in place. Each Facebook group post is even labeled with the tone we used so two posts to the same group never sound alike.

How it works

Follow your thread in one afternoon.

I

Spin your thread

An 8-step onboarding learns your business, your location, your ideal customer, and (most importantly) your voice. Paste a few writing samples and share your website. We weave a voice profile that is entirely yours.

II

Follow it each Sunday

Every Sunday evening, your thread for the week is laid. One notification. Google Business post, social content, blog draft, referral outreach, all in your voice, waiting for your sign-off. Nothing goes out without your blessing.

III

Find the center

The labyrinth was never about getting lost. It was about finding what is at the center. Google finds you. Referral partners think of you first. New customers trust you before they call. Your calendar fills, and you never thought about marketing once.

Ariadne's weekly calendar view, showing a Google Business post, Facebook group post, and Instagram draft ready to copy and mark posted
What Monday looks like: everything drafted, organized by day, one copy button away from live.

Related reading

More on marketing your business.

All posts →

How to Get Photography Clients (Without Shooting for Free)

Free shoots for exposure rarely convert into paid work, because they attract people shopping for free. Here is how independent photographers actually book clients: a Google profile that ranks for the searches that pay, a portfolio that curates toward the work you want, and referral partners who talk to clients before you ever could.

How a Tradesperson Gets More of the Jobs They Actually Want

Every trade has jobs that pay well and suit the way you work, and jobs you take because the phone rang. Your Google profile, photos, and reviews are quietly deciding which kind finds you. Here is how to steer the work instead of just receiving it.

Local Marketing for a One-Person Business, in 15 Minutes a Week

When you are the whole company, marketing loses to actual work every single time. Here is a 15-minute weekly routine that keeps a solo business visible: one Google post, one review ask, one small community touch. Done weekly, it beats any heroic monthly effort.

The labyrinth has a way out.

Your business. Your customers. Your craft. Pick your profession and get the thread.

Not ready? Run the free audit first.