Darla Grieco, LMHC, co-founder of Ariadne Marketing
Author · Co-founder

Darla Grieco, LMHC.

Co-founder of Ariadne. Therapist in private practice. Writes about marketing for therapists who would rather be doing the work.

Snohomish, WashingtonCalming Connections Counseling

About Darla

A working therapist who built her own tool.

Darla is a Licensed Mental Health Counselor in private practice in Snohomish, Washington. She holds a Master of Arts in Counseling Psychology from Northwest University (2014) and a Bachelor of Science in Neuroscience from Washington State University (2004). She is also a trained lactation educator and postpartum doula, credentials she leans on in her work with women in the perinatal years.

Her practice, Calming Connections Counseling, is relational and somatic in orientation, drawing on Integral and Depth Psychology. She works with women moving through perinatal shifts, grief, anxiety, life transitions, trauma history, and the slow reckonings that don't always have tidy names. She is a late-diagnosed neurodivergent person herself, and a parent to three neurodivergent kids, which shapes how she meets neurodivergent clients in the room.

On her own practice site, she puts her stance like this:

"My role as a healer is not to heal you. It is to reflect the deep knowing you already possess."

Darla co-founded Ariadne with her husband Bryan in 2026. The platform exists because the marketing tools available to therapists in private practice are built for other businesses: restaurants, gyms, e-commerce shops, generalist consultants. The ethics of clinical practice, no solicitation of reviews from clients, no outcome claims, no language that creates a treatment relationship through marketing itself, are not built into those tools. So Darla & Bryan built one that is. The voice belongs to the therapist. The ethics belong to the profession. The work of finding clients gets quieter.

On the Ariadne blog, Darla writes about Google Business Profile setup for therapists, what to post on social media without crossing board lines, building a referral network without it feeling transactional, and the slower, more careful version of marketing that solo practices can actually sustain.

Credentials & training

Where Darla studied and how she works.

License

Licensed Mental Health Counselor (LMHC), State of Washington

Graduate

Master of Arts in Counseling Psychology, Northwest University (2014)

Undergraduate

Bachelor of Science in Neuroscience, Washington State University (2004)

Additional training

Lactation educator, postpartum doula. Continuing influence from Integral and Depth Psychology.

Modalities

Relational, somatic, integrative, client-centered. Trauma-aware practice.

Populations

Women in perinatal shifts, grief, anxiety, neurodivergent adults, trauma history, life transitions, families.

Recent posts

What Darla is writing about.

All posts →

30 Social Media Post Ideas for Therapists in Private Practice

Thirty adaptable social media post ideas for therapists, organized by type. Educational, reflective, practice updates, modality explanations, and gentle reframes. Each one is post-able in three minutes once you have the structure.

How to Set Up a Google Business Profile for Therapists (Step by Step)

The mechanical setup is the same as any small business. The decisions that matter most to therapists, address privacy, telehealth service areas, what your state board lets you say, are the part that needs more care. A walkthrough for private practice.

Built by Darla, for therapists like Darla.

Ariadne writes Google Business posts, social drafts, referral outreach, and SEO blogs in your voice, every week. Ethics of clinical practice baked in. Built by a therapist's family.

Want to reach Darla directly? Calming Connections Counseling is her clinical practice. For Ariadne questions, email [email protected].