What to Post on Google Business Profile: 12 Examples for Home Service Businesses

Most home service businesses set up their Google Business Profile once, add a logo, and never touch it again. That's understandable. You were on a ladder, under a sink, or in a crawlspace all day, and the last thing you want at night is to think up something clever to write.

Here's the good news: the posts that work best on Google aren't clever at all. They're short, specific notes about work you already did. A homeowner scrolling the map is trying to answer one question: does this person know what they're doing, and do they work near me? A post that says "replaced a failing water heater in Mill Creek this week" answers both in one sentence.

Below are twelve posts you can borrow. Swap in your town, your job, your words.

The formula behind every good post

Almost every post below follows the same four beats:

1. Where. The town or neighborhood. This is what makes you look local.
2. What was wrong. The problem the customer had, in their words, not yours.
3. What you did. One or two sentences. Skip the jargon unless it helps.
4. One useful tip. Something the reader can check at their own house.

That last beat is what turns a post from an ad into something worth reading. It's also the part that makes people remember your name.

Job write-ups

1. The before-and-after (painters)

Finished a 1970s split-level in Lake Stevens this week. The south side had been peeling down to bare wood, so we scraped, spot-primed, and put on two coats of satin that will stand up to the afternoon sun. If you rub your siding and your hand comes away chalky, that is the time to repaint, before it starts to peel.

2. The safety catch (electricians)

Swapped out an old Zinsco panel in Mill Creek. The homeowners were adding a heat pump and an EV charger, and that panel was never going to carry both. If your house was built before 1985 and you have never looked at the brand on your panel, snap a photo of it and send it to us. We will tell you if it is one to worry about.

3. The detail nobody else does (house cleaners)

Move-out clean in Everett for a family heading east. Inside the oven, inside the fridge, the tops of the cabinets, the window tracks. Their landlord did the walkthrough this morning and they are getting the full deposit back. Tip: book the clean for the day after the movers, not the same day.

4. The late-night call (plumbing)

Called out at 11pm to a slab leak in a 70s ranch. Found it under the dining room without tearing up the floor. Water pressure is back to normal this morning. If your water bill jumps for no reason or you hear water running when everything is off, call before the floor tells you.

5. The seasonal tune-up (HVAC)

Three furnace tune-ups in Snohomish this week, and two of them had filters that had not been changed since last winter. A clogged filter makes the furnace work harder and can shorten its life. Check yours tonight: if you can't see light through it, swap it.

Seasonal reminders

Seasonal posts are the easiest to write because the season gives you the topic. They also catch people right when they're starting to think about the problem.

6. Before the first freeze

First freeze of the year is in the forecast for this weekend. Disconnect your garden hoses, and if you have a hose bib without a frost-free valve, put a foam cover on it. Five minutes now saves a burst pipe in the wall later.

7. Before the windstorms

Storm season is here. If you lose power more than once a winter, now is the time to talk about a generator inlet or a transfer switch, not the night the lights go out. We have a few openings before Thanksgiving.

8. Before spring fills up

Booking spring exterior painting now. Last year our April and May filled up by early February. If you want your house done before summer, get on the schedule this winter and you will not be waiting until July.

Openings and offers

You don't need a discount to make an offer post work. An honest opening in your schedule is reason enough to call.

9. The open week

Had a job move, so we have two days open the week of the 17th. Good fit for an interior room or two, a cabinet refresh, or that repair you have been putting off.

10. The recurring-service nudge (cleaners)

We have two recurring spots opening up in January, every other Thursday, in the Bothell and Mill Creek area. If you have been thinking about regular cleaning starting the new year, reply here or send us a message.

Answers to questions you hear on site

Every question a customer asks you in the driveway is a post. Somebody else is wondering the same thing right now and typing it into Google.

11. "How long does exterior paint last?"

A homeowner asked us this week how long their new paint job will last. Here, with our rain and sun, a quality exterior coat usually goes 7 to 10 years on siding and a bit less on south and west walls and trim. Washing the house every spring helps it last longer.

12. "Do I need to be home?"

Most of our clients aren't home while we clean, and that's fine. We use a lockbox or a door code, text you when we arrive and when we leave, and send a photo of anything that needs your attention.

A few rules that keep posts working

• Use a photo you took. Phone photos of real jobs beat stock photos. Crop out house numbers and faces.
• Name the town. "Lake Stevens" or "north Everett" tells Google and the reader where you work.
• Leave out the phone number. Google may reject a post with a phone number in the text. Use the post's call button instead.
• No "best in town." It doesn't build trust and it can get a post flagged. Let the specific details do the convincing.
• Keep it under about 150 words. Most people read the first two lines on their phone.

Making it a habit

Writing one post is easy. Writing one every week while you're running jobs is the hard part, and it's where most profiles stall. Two things help:

• At the end of each job, take one photo and jot one line about what was wrong and what you did. That line is next week's post.
• Pick a day. Sunday night or Monday morning, five minutes, one post. Same time every week.

If you'd rather not do even that, that's the exact job Ariadne does. Every Sunday night it writes your week's Google post, a few social posts, and review requests, in your voice, from the work you tell it about. Nothing posts without you. You can see examples for painters, electricians, house cleaners, and HVAC and plumbing, or run the free audit to see what your profile is missing.